Creative Entrepreneurship

Etsy Tools

I mentioned in a previous post that one of my goals for 2012 is to reopen my Etsy shop.

I’ve had a love/hate relationship with Etsy – not even sure I can explain why. There are pros and cons to it and all online selling platforms. To quote hilarious Rochester Artisan Kevin Schoonover, “Potato/Tomahto”. (See? Told ya!)

The first step was to completely re-design my Pine Tree Designs website, which I’ve done, using some sage advice I learned on the Rochester Artisans email list. I used and am quite happy with the way it turned out.

I discontinued the blog I had on my previous site, originally started as a personal blog, And Another Thing…, on Sept 4, 2001. It had run it’s course, as things do. I found I was far more interested in blogging here because Rochester Artisans is ALL I want to talk about anymore!

After I was satisfied with the website, I started work on the Etsy shop. I’ve adjusted some of the text and was thrilled to find a free banner that I could add my shop name to that suites my product style perfectly. Adorable, yes?

I have to smile every time my page of Etsy Favorites shows up – there’s such a common theme among the things I’ve tagged as favorites. Definitely colorful and more times than not, round and symmetrical. Yep, that’s me!

I’ve also mentioned before how much I am loving Handmadeology these days. I generally glance at the daily email, then save them so I can really read everything that night or over the weekend.

Today, the article on a tool that allows you to easily add an Etsy Treasury to your website or blog instantly caught my eye. (And check out that stunning paper bead necklace in the treasury used as an example.) I spent a ridiculous amount of time a few years ago, trying to do just that – using the free Screen Grab program I’d downloaded. It was kind of a nightmare so I thought it must User Error, even though I consider myself of average computer intelligence. I just read through some comments under the article and apparently it wasn’t just me.

I’ve never created a Treasury or paid a ton of attention to them, but they are definitely a cool thing – and very Stefani – squares of art all lined up in a grid – are you kidding me?? 🙂

An using this new tool – the selections in the treasury are clickable, linked right to the Etsy shop that sells that piece. Genius!

Speaking of squares of art all lined up in a grid, I’ve swooned over Pinterest here before – and my addiction has certainly not decreased one iota. Now I see Etsy has a built in Pin It button on each item listed. That is a dream come true! I’ve been wanting to create a board of my own art, once I get it loaded to Etsy. And I’ve been wanting to create a board called Art Made by Rochester Artisans or something.

Because yeah, I’m pretty sure I need to spend even more time on Pinterest. At least I’ll be able to justify it “for business”. Yeah, that’s the ticket.


Comments on: "Etsy Tools" (2)

  1. So what were the pros and cons?


    • Rochester Artisans said:

      I guess the cons were the expense, whether you sold anything or not. I can’t even make much of an argument for this actually, because Etsy deserves profit for their work. And the 20 cent listing fee should be built into my pricing to customers. But I did go to Storenvy for a while where you don’t pay until you sell something.

      I’m not a big fan of PayPal. (Mostly based on my experience with it via my day job.)

      The things I saw on made me ashamed of Etsy.

      I was tired of Etsy thinking they’re “all that” and the only game in town.

      Easy to use, organized, well-known, teams are a great asset (RNEST, here in Rochester is very active). Really, any online shopping platform is what YOU make of it – getting your customers there, etc. But when my sister started shopping there “on purpose”, I started to see the benefit of the Etsy name.

      Anyway, I’m back on board with Etsy so we’ll see how it goes. Hopefully I’m smarter than I was a few years ago and will be more successful!


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