“Fight the fears which hold you back and give yourself a chance to fly”
My name is Juana E. Morreale owner and artisan at JEM DESIGN.
I create vintage clutches, evening purses, hand knitted fashion scarves and more.
I have been sewing for as long as I can remember! My mother is a custom seamstress in Peru, so I guess all those years helping her out made me love the “art of handmade”, especially sewing and knitting.
In my twenties I moved to Buenos Aires, Argentina looking for new opportunities. I learned to make lots of new pieces, from baby clothes and lingerie to bathing suits. I loved it! I started my first business, my own little factory.
Green Apple Clamshell Clutch
After I got married I decided to stop working so I could stay home and take good care of my family, but I could not postpone my passion for long. Two years ago I found a pattern to make “clutches” and I gave it a try. I fell in love with it, so I showed it to my friend who suggested I sell them. She hosted a party to launch my business and it was a success!
Striped Silk Dupioni Purse
The next thing you know I was opening a bank account and filing for my DBA and it has been non-stop ever since.
The comment heard most often about my work is “Did you make it?” I guess people find it fascinating to see a vintage looking bag made in a present times with modern fabrics.
Black & White Clutch
My sewing machine is one of the tools I could not live without. Even before I started my business here I have always had a sewing machine, it’s my forever jewel!
In over a year of being in business I could say my work has changed from being not only handmade but also functional. I customize my creations for weddings, bridesmaids, proms or any special occasion. My bags are limited edition and meant to last for years.
I can’t stop thinking about how my next clutch will look. If I see a fabric that I love, my mind is already picturing it as a clutch. I love shopping for new fabrics and cannot wait to put it all together and see the finished product, this is my favorite part!
Kelly Green Silk Dupioni Fabric Clutch
If I have interested you in what I do best, feel free to visit my online shop. If you are the kind of person that needs to see and touch before purchasing, stop by Chandeliers Boutique & Accessories at 15 South Main Street in Pittsford. My friend Trisha would be more than glad to show you my work!
You can also Like me on Facebook and Follow me on Pinterest