Creative Entrepreneurship

Posts tagged ‘Sweet Whimsy Designs’

New! Holiday Guide – from Sweet Whimsy Designs!

Holiday Guide 2014

Leandra Sweet is an amazing woman I met at Rochester Brainery in 2013. I’ve watched her peg dolls get more refined and creative than you could ever believe possible for a peg doll. Such detail on tiny pieces of wood!

I saw a mention from her in social media a few weeks ago, that she was putting together a holiday guide. It caught my eye because that is something I specifically wanted to search out this year, for the four entities that I passionately promote:

My own paper art business, Pine Tree Designs.

My actual steady-paying job, the manager of the gift department of Fairport Pharmacy.

My beloved community of artists, Rochester Artisans.

My newest venture, Hungerford 318, a shop in The Hungerford that I co-own with Jean Keane, Lori Prince, Mary Terziani and Tom Zachman.

I’ve barely researched it, know I have to start earlier in the year, but at least holiday guides are on my radar now. I’ve been mainly focusing on navigating the world of press releases and just learning what promotional options are available, outside of Facebook. 2014 has been the year of remembering there is life outside of Facebook. No, really!


Which brings us to Instagram. When it first arrived on the social media scene, I made a conscious decision to stay away from it, simply because I did not want One More Thing. But during the last few months I’ve noticed more and more usage of it and have heard it’s great for promoting and sharing.

So I opened an account a couple of weeks ago and I love it! Which is maybe what I was afraid of in the first place. 🙂 I, like most artists I guess, am a very visual person. Second only to Pinterest, I love the visual fulfillment I get from Instagram. Like I said, I’m new – only have 10 posts so far.

Back to Leandra Sweet. I love her blog, I love seeing photos of her 3 little Sweets, 2 girls and 1 boy; she homeschools them. I love her enthusiasm and passion. And boy, is she all over Instagram!

When the student is ready, Leandra appears! I am in her {Handmade} Holiday Gift Guide 2014, featuring the gift shop at Fairport Pharmacy, home to 60+ local artisans – and Hungerford 318. Leandra introduced me to the world of giveaway loops on Instagram. I love learning new things! Ours runs through November 6 so I wanted to get this posted ASAP to alert you. You’ll recognize a good number of Rochester Artisans as you loop through the shops. (The instructions are included here.

This giveaway loop heavily features shops which sell stuff for kids, which makes sense since that is the demographic for Leandra’s peg dolls and she has little kids. I finally re-opened my Etsy shop this week and really need to beef that up, and then I can very easily see myself getting into more of these, geared more toward my demographic. I can also see myself running a few of these throughout 2015. (Oops! Was that out loud??)

In the span of the 7 hours this giveaway loop has been up, my followers increased from 72 to 596. See why I need to stock up my Etsy shop?? If only a fraction of those 596 turned into buyers, I’d be happy.

Christmas Tree Card Kit

Brainery Bazaar – May 10

05-10-14 Brainer Bazaar
May 10
10:00 – 6:00
Brainery Bazaar

Village Gate
274 Goodman Street North
Rochester, NY

Dragonfly Jewelry
Michele Kurpisz Designs
Prismatic Gardens
Sweet Whimsy Designs
VonBrake Spices

ROC the Arts, Nov 30 in Penfield

ROC the Arts Logo

November 30
12:00 – 4:00
ROC the Arts

ROC City Wellness
1598 Penfield Road
Rochester, New York 14625

Sunshine on Water
Sweet Whimsy Designs
VonBrake Spices


Purple Painted Lady Barn Sale & Junk Jubilee

2013 Flyer

September 21
10:00 – 5:00
The Purple Painted Lady Barn Sale & Junk Jubilee

845 Yellow Mills Road
Palmyra, NY 14522

Beautiful Bowtique
Chicory Farm
Crafting 4 K9s
JK Stitches
Just Your Style Custom Jewelry Design
Laurie Dirkx
Maarvelous Creations
Sashfield’s Studio
Sweet Whimsy Designs
Tom Zachman Fused Glass

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